NEW! GRAVEL 001

NORDIC CAMO

The wild doesn't wait. Neither should you.

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LATEST RELEASES

NEW!

SHADOW STEEL

Trekker Auto GMT

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NEW!

CRIPES A' MIGHTY 2.0

P-51 Titanium

GET YOURS →

NEW!

GX1

1/10th sec Swiss Chrono

CACTUS GRAY →

NEW!

NIGHT VISION

P-51 Titanium

NOW LIVE →

NEW!

P-51 PILOTS

Titanium Automatic Chrono

LIMITED EDITION →

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OCEAN BLUE 2.0 DIVER'S

300m Swiss Automatic

LIMITED EDITION →

G2 WHITE FOREST

Rugged Swiss Chrono

NEW →

BIG PILOT

352ND BLUE NOSED

Titanium Automatic Chrono

LIMITED EDITION →

NEW!

SHADOW STEEL

Trekker Auto GMT

NOW LIVE →

NEW!

CRIPES A' MIGHTY 2.0

P-51 Titanium

GET YOURS →

NEW!

GX1

1/10th sec Swiss Chrono

CACTUS GRAY →

NEW!

NIGHT VISION

P-51 Titanium

NOW LIVE →

NEW!

P-51 PILOTS

Titanium Automatic Chrono

LIMITED EDITION →

NEW!

OCEAN BLUE 2.0 DIVER'S

300m Swiss Automatic

LIMITED EDITION →

G2 WHITE FOREST

Rugged Swiss Chrono

NEW →

BIG PILOT

352ND BLUE NOSED

Titanium Automatic Chrono

LIMITED EDITION →

GRAVEL COLLECTION

THE ULTIMATE OUTDOOR WATCH

The Swiss rugged watch with Dense Carbon Case, Shock resistant technology.

GRAVEL AUTO →GRAVEL CHRONO →

NEW! P-51 PILOT'S

Cripes A' Mighty 2.0

EXPLORE

Diver's Collection

SWISS CRAFTSMANSHIP

How They're Made

GRAVEL SERIES

The Ultimate Outdoors Watch

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JUST LANDED

New Releases

LIV FACES

Where Seconds Become Survival

Experience Juan Pablo’s ascent of Ama Dablam and the watch that kept pace.

DISCOVER THE JOURNEY →

FIND YOUR LIV

Don't know where to start?

TRY OUR WATCH FINDER

OUR STORY

Family Built & Owned

WE ARE WATCH FREAKS

Our brand was born out of a love for Swiss watchmaking. To us, quality is about integrity. It's about looking at every detail, scrutinizing, and creating something superior.

Top Materials

UNIQUE & BOLD DESIGNS

we've got high standards for quality, design, and service. We're driven by a desire to offer unique timeless watches that look different and can be enjoyed for years to come.

Passion for Excellence

SWISS CRAFTSMANSHIP

Our watches are hand built in La Chaux-de-Fonds, Switzerland, alongside the most respected Swiss horology houses. Neuchâtel, where watchmaking has been a tradition for generations.

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WHAT THEY SAY ABOUT LIV